How to Drive Traffic to Your Site with Website Linking

If your business has a Website then you want people to visit it, that’s the whole point of a Website after all. One surefire way to drive qualified traffic to your Website is to integrate hyperlinks into your blogs, Social Media, and other online content. Believe us, the benefits of internal linking cannot be overstated.


This may seem easy but it is a lot more complicated than it looks. Just because you include a link in your online content, it doesn’t mean that readers are going to click on it. Being experts in Website traffic and Digital Marketing, we thought we would put together this little guide to help you seamlessly integrate links into your online content that will successfully drive qualified traffic to your Website.


Define Your Values

Context Matters for Website Linking


When adding links to your content, ensure that they are contextually relevant, otherwise they will seem out of place and intrusive, making it seem like you have an agenda. Your links should blend into your content’s narrative and provide additional value to your audience.


To achieve this, don't use generic phrases like ‘click here’, instead, use descriptive anchor text that entices readers and gives them an idea of what they'll find when they click the link. For instance, if you're promoting a new range of products, use anchor text such as ‘Explore our latest product collection’.

Highlight Your Benefits and Perks

Use Website Linking on Social Media

Most people are on Social Media nowadays, meaning that you can’t ignore it if you want to promote your Website. Imagine all of the potential customers your business would be missing out on!


Use your business’s Social Media profiles to share posts that include links to various pages on your Website as well as blogs, specific products, or any other online content that your business produces. For platforms such as Instagram that do not allow you to place links in posts, use the ‘link in bio’ strategy, to drive traffic to your latest online projects.



Share Your Employees’ Stories

Track and Analyse Your Website Linking


You cannot just include a bunch of links in your online content and call it a day, you need to constantly revise your strategy to ensure that you continue to reach the best outcome.


To track the performance of your Website linking, take advantage of analytics tools to help you identify which types of content and Website linking are driving the most traffic to your Website, and adjust your Website linking strategy accordingly.

Involve Your Employees

Avoid Too Much Website Linking


While Website linking is valuable, that’s the whole point of this blog after all, utilising too much Website linking in a single piece of content can overwhelm readers, leaving them not knowing which link to click on. 


Implementing too much Website linking can also make your content look like spam and your readers are not going to click any links that they think have malevolent intent, defeating the whole purpose of using links in your content in the first place. It may even lead them to unfollow your Social Media or Blogs, and unsubscribe from your Newsletters, and we’re sure you don’t want that to happen!


Website Linking with Mobile Friendliness


Remember, while you may be creating your hyperlinks on a computer, most of the world interacts with online content through their smartphones. That’s why it is imperative that you test your links on Mobile devices.


If your links are not easily clickable on these devices, then you’re going to lose a large number of potential Customers. Majority of them are not going to take the time to remember to click on your hyperlink they saw earlier in the day when they get home to use their computer.



Well, that’s it. If you follow our tips for implementing hyperlinks into your online content, we can guarantee that you will see a significant increase in qualified traffic to your Website, increasing conversions and driving your business sales.

What Makes a Good Web Design Service?

May 6, 2025
When it comes to building your business's online presence, your website is one of your most important assets. In many cases, it’s the first impression potential Customers have of you. It's your storefront, salesperson, information hub, and marketing engine—all rolled into one. Choosing a good Web Design Service is about much more than just making your site look appealing. It’s about creating a powerful digital tool that drives real, measurable results for your business. So, what should you be looking for in a web design partner? Let’s dive deeper.

Why Custom Website Design Services Matter for Your Business Growth

May 5, 2025
In today’s digital-first world, your Website is more than just an online brochure—it’s the face of your business, the first impression you make on potential Customers, and the foundation of your marketing strategy. But here’s the truth: not all Websites are created equal. If you want a site that truly supports your business goals, stands out from the crowd, and grows with you, Custom Website Design Services are the way to go. At Self Serve Sites, we specialise Custom Website Design Services tailored to your unique brand, goals, and audience. In this blog, we explore what Custom Website Design Services really mean, why it’s worth investing in, and how these services help you succeed online.

Elevate Your Online Presence with Professional Website Design Services

May 5, 2025
In today’s business world, your website is often the very first interaction a potential Customer will have with your brand. That’s why professional Website Design isn’t just about making a site look good—it’s about building trust, improving user experience, boosting search engine rankings, and driving real business growth. At Self Serve Sites, we offer professional Website Design services tailored to help businesses of all sizes stand out, connect with their audience, and achieve their goals online. Here’s what sets professional Website Design apart—and why choosing the right team matters more than ever.

What Makes Business Web Marketing Different From Regular Marketing?

April 28, 2025
In today’s rapidly evolving digital landscape, business marketing has undergone a massive transformation. Traditional forms of marketing—like print ads, radio commercials, and TV spots—have been joined (and, in many cases, surpassed) by a new era of marketing that thrives in the online space. Enter Business Web Marketing: a digital strategy that focuses on promoting your business through its Website and other online platforms that directly tie into it. But what makes Business Web Marketing so different from traditional marketing, and why does it matter for your Small Business? Let’s dive deep into the unique aspects of Business Web Marketing and why it’s a game-changer for businesses in today’s online-driven world.

The Ultimate Guide to Web Marketing for Small Businesses

April 28, 2025
In today’s fast-paced digital world, Small Businesses need more than just a Website to stand out. They need a solid Web Marketing strategy that attracts the right audience, converts visitors into Customers, and ultimately helps grow their business. That’s where Web Marketing comes into play—and when done right, it can be a game-changer for your business. This guide breaks down the key elements of Web Marketing, focusing on why it's essential, how it works, and why using an Australian Web Marketing service can make all the difference for your Small Business.

Why You Need to Use Website Marketing Australia Services for Your Small Business

April 28, 2025
In today’s digital-first world, simply having a Website is no longer enough to drive growth for your business. Whether you're offering services, selling products, or raising brand awareness, your Website needs to attract the right audience, engage visitors, and convert them into Customers. This is where Website Marketing Services come in. But not just any Website Marketing Services—Website Marketing Australia Services. While it’s tempting to choose overseas providers based on low cost, there are distinct advantages to partnering with a local Australian team for your web marketing needs. Here’s why using an Website Marketing Australia Company can help your Small Business stand out and thrive in the competitive digital landscape.

The Power of Web Marketing Services: What They Are and Why Your Small Business Needs Them

April 28, 2025
In today's competitive digital landscape, simply having a Website isn't enough. If you're a Small Business Owner, you already know how important your online presence is—but are you truly getting the most out of it? That’s where Web Marketing Services come in. These services are more than just buzzwords. They're strategic tools that can help your business grow, build credibility, and drive consistent traffic and conversions. Whether you’re selling products, offering services, or just trying to build awareness, the right Web Marketing Services can make a huge difference. Let’s dive into what Web Marketing Services actually are, how they can help, and why they’re essential for Small Businesses in 2025 and beyond.

Cheap Website Design Doesn’t Have to Be Subpar: How to Build an Affordable Website That Works for Your Business

April 3, 2025
In today’s digital-first world, a Website is no longer a luxury for businesses—it’s a necessity. Whether you’re a Small Business Owner, freelancer, or entrepreneur, your Website serves as your digital storefront, providing potential Customers with a first impression of your brand. But here’s the catch: a professional-looking Website doesn’t always have to come with a hefty price tag. In fact, many Small Businesses assume that cheap Website Design equates to poor quality, but that’s not the case. With the right approach, you can get an affordable Website that’s visually appealing, user-friendly, and fully functional—all without breaking the bank.

How to Find an Affordable Website Designer Without Compromising Quality

March 24, 2025
In today's digital world, your Website is often the first impression potential Customers have of your business. A well-designed Website builds credibility, enhances your brand, and helps you stand out from the competition. But let's be real—hiring a professional Website Designer can be expensive, especially for Small Businesses and startups. The good news? You don’t have to break the bank to get a great Website. With the right approach, you can find an affordable Website Designer who delivers high-quality work. Here’s how to do it.

What to Consider When Making Websites for Small Business

March 23, 2025
Making Websites for Small Business is more than just a checkbox on your to-do list—it’s the foundation of your online presence. Think of your Website as your digital storefront, open 24/7, where potential Customers can learn about your brand, explore your offerings, and connect with you. But simply having a Website isn’t enough; it needs to be well-designed, functional, and aligned with your business goals. If you’re building or revamping your Small Business Website, here’s what you need to consider to make it effective, engaging, and successful.
More Posts