How to Drive Traffic to Your Site with Website Linking

If your business has a Website then you want people to visit it, that’s the whole point of a Website after all. One surefire way to drive qualified traffic to your Website is to integrate hyperlinks into your blogs, Social Media, and other online content. Believe us, the benefits of internal linking cannot be overstated.


This may seem easy but it is a lot more complicated than it looks. Just because you include a link in your online content, it doesn’t mean that readers are going to click on it. Being experts in Website traffic and Digital Marketing, we thought we would put together this little guide to help you seamlessly integrate links into your online content that will successfully drive qualified traffic to your Website.


Define Your Values

Context Matters for Website Linking


When adding links to your content, ensure that they are contextually relevant, otherwise they will seem out of place and intrusive, making it seem like you have an agenda. Your links should blend into your content’s narrative and provide additional value to your audience.


To achieve this, don't use generic phrases like ‘click here’, instead, use descriptive anchor text that entices readers and gives them an idea of what they'll find when they click the link. For instance, if you're promoting a new range of products, use anchor text such as ‘Explore our latest product collection’.

Highlight Your Benefits and Perks

Use Website Linking on Social Media

Most people are on Social Media nowadays, meaning that you can’t ignore it if you want to promote your Website. Imagine all of the potential customers your business would be missing out on!


Use your business’s Social Media profiles to share posts that include links to various pages on your Website as well as blogs, specific products, or any other online content that your business produces. For platforms such as Instagram that do not allow you to place links in posts, use the ‘link in bio’ strategy, to drive traffic to your latest online projects.



Share Your Employees’ Stories

Track and Analyse Your Website Linking


You cannot just include a bunch of links in your online content and call it a day, you need to constantly revise your strategy to ensure that you continue to reach the best outcome.


To track the performance of your Website linking, take advantage of analytics tools to help you identify which types of content and Website linking are driving the most traffic to your Website, and adjust your Website linking strategy accordingly.

Involve Your Employees

Avoid Too Much Website Linking


While Website linking is valuable, that’s the whole point of this blog after all, utilising too much Website linking in a single piece of content can overwhelm readers, leaving them not knowing which link to click on. 


Implementing too much Website linking can also make your content look like spam and your readers are not going to click any links that they think have malevolent intent, defeating the whole purpose of using links in your content in the first place. It may even lead them to unfollow your Social Media or Blogs, and unsubscribe from your Newsletters, and we’re sure you don’t want that to happen!


Website Linking with Mobile Friendliness


Remember, while you may be creating your hyperlinks on a computer, most of the world interacts with online content through their smartphones. That’s why it is imperative that you test your links on Mobile devices.


If your links are not easily clickable on these devices, then you’re going to lose a large number of potential Customers. Majority of them are not going to take the time to remember to click on your hyperlink they saw earlier in the day when they get home to use their computer.



Well, that’s it. If you follow our tips for implementing hyperlinks into your online content, we can guarantee that you will see a significant increase in qualified traffic to your Website, increasing conversions and driving your business sales.

Your Website, Your Rules: How Inexpensive WordPress Hosting Empowers the Aussie Small Business Owner

July 31, 2025
Alright, Small Business Owners of Australia, let's talk about control. You've heard the buzz: "Get a Website ! Get online!" And for many of you, WordPress is the obvious choice. It's powerful, flexible, and everyone uses it. But then the questions start bubbling up: "Who's going to build it? Who's going to manage it? Do I need to pay a Website Designer hundreds (or thousands!) of dollars every time I want to change a photo or add a new product?" So, let’s cut to the chase: Inexpensive WordPress Hosting isn't just about saving money on the monthly bill. It's about giving you the power to truly self-manage your own Website effectively, even if you wouldn't know a line of code from a line of laundry.

Don't Let Your Blog Be a Money Pit: Why Smart Aussie Small Businesses Choose Truly Cheap Blog Hosting WordPress

July 31, 2025
Alright, Small Business Owners of Australia, let's have a candid chat. You've heard the wisdom (and the constant nagging) about needing a blog. "Content is king! Build authority! Drive traffic!" And yes, it's all true. A blog can be an absolute powerhouse for your Small Business Website , driving Digital Marketing and connecting with your Customers . But here’s the kicker nobody wants to talk about: if you choose the wrong Business Hosting for your WordPress blog, you're not building an asset; you're just bleeding cash. At Self Serve Sites, we’re passionate about empowering Small Businesses without the hidden costs and technical headaches. We’re pretty dedicated to that, actually. So, when it comes to Cheap Blog Hosting WordPress , we're not just talking about the lowest price tag. We're talking about smart, no-frills solutions that give your blog the solid foundation it needs without you having to sacrifice your weekend takings.

Affordable WordPress Hosting: Get Online Without the Fuss

July 31, 2025
For any Australian Small Business looking to make its mark online, the journey can feel a bit like navigating a new city – exciting, full of potential, but with many paths to choose from. Over our last few discussions, we’ve covered some crucial ground, from perfecting your Online Store’s design for Google to picking the right platform and even the nitty-gritty of getting your digital shop up and running.  At Self Serve Sites, we’re all about making this journey straightforward and affordable. We understand that for busy Aussie entrepreneurs, clarity and practical steps are key. So, let’s take a moment to recap the essential insights from our recent deep dives, giving you a clear roadmap for successful Ecommerce Website Development that truly stands out in the bustling Australian digital marketplace.

Recap & Recharge: Your Roadmap to Successful Ecommerce Website Development

July 8, 2025
For any Australian Small Business looking to make its mark online, the journey can feel a bit like navigating a new city – exciting, full of potential, but with many paths to choose from. Over our last few discussions, we’ve covered some crucial ground, from perfecting your Online Store’s design for Google to picking the right platform and even the nitty-gritty of getting your digital shop up and running.  At Self Serve Sites, we’re all about making this journey straightforward and affordable. We understand that for busy Aussie entrepreneurs, clarity and practical steps are key. So, let’s take a moment to recap the essential insights from our recent deep dives, giving you a clear roadmap for successful Ecommerce Website Development that truly stands out in the bustling Australian digital marketplace.

Navigating the Digital Shopfront: Choosing the Best Ecommerce Website Builder for Your Australian Small Business

July 7, 2025
So, you've got a brilliant product, a loyal local Customer base, and you're ready to expand your reach. Selling online is no longer just an option; it's a necessity for Australian Small Businesses looking to thrive in the digital age. But as soon as you start looking, you're faced with a dizzying array of choices – Shopify, Wix, Squarespace, and many more. Which Ecommerce Website Builder is truly the best fit for your unique needs? 

Unlock Online Success: Master Your Ecommerce Web Page Design for Google Search

July 7, 2025
In today's digital marketplace, simply having an online store isn't enough. To truly thrive, Australian Small Businesses need to get noticed. That means optimising your Ecommerce web page design to rank higher on Google Search. For many Small Business Owners, the idea of optimising a website can feel like a complex, overwhelming maze. But don't worry – it’s more straightforward than you think, especially when you have the right foundations in place. At Self Serve Sites, we understand the unique challenges faced by local businesses. You’re passionate about your products, but you might not have a dedicated marketing team or an unlimited budget for web development. That’s precisely why we’ve put together this guide to help you understand how smart design choices can dramatically improve your visibility on Google, bringing more potential Customers directly to your digital doorstep.
Your Digital Dream: How Do I Make My Own Online Store in Australia?

Your Digital Dream: How Do I Make My Own Online Store in Australia?

July 7, 2025
So, you've got a brilliant idea, a fantastic product, or a unique service, and you're ready to share it with the world. The question echoing in your mind is, " how do I make my own online store? " For many Australian Small Business Owners, the idea of creating an Ecommerce presence can seem daunting, filled with technical jargon and endless decisions. But here's the good news: building your own online store is more accessible and affordable than ever before, especially with the right guidance.  At Self Serve Sites, we believe that every Australian Small Business deserves to thrive online. We understand that you might not have a massive budget or a team of tech experts. That's precisely why we're here to break down the process, step by step, and show you exactly how to make your own online store without the headaches, helping you get noticed in the bustling digital space.

The Ultimate Guide to Website Design: Custom, Professional, and What to Look For in a Great Web Design Service

May 6, 2025
In today’s fast-paced digital world, your Website is often the first—and sometimes only—chance you have to make a good impression. Whether you're a start-up, a local Small Business, or an established brand, your online presence needs to work hard for you. A great Website is no longer a luxury—it’s a necessity. But how do you know if your site is truly working for your business? And when you're ready for a new or upgraded site, how do you choose the right design service? In this guide, we’ll walk you through the essentials of custom Website Design, professional Website Design , and what truly makes a good Web Design service. We'll also highlight why partnering with the right team can make all the difference for your success online. 

What Makes a Good Web Design Service?

May 6, 2025
When it comes to building your business's online presence, your website is one of your most important assets. In many cases, it’s the first impression potential Customers have of you. It's your storefront, salesperson, information hub, and marketing engine—all rolled into one. Choosing a good Web Design Service is about much more than just making your site look appealing. It’s about creating a powerful digital tool that drives real, measurable results for your business. So, what should you be looking for in a web design partner? Let’s dive deeper.

Why Custom Website Design Services Matter for Your Business Growth

May 5, 2025
In today’s digital-first world, your Website is more than just an online brochure—it’s the face of your business, the first impression you make on potential Customers, and the foundation of your marketing strategy. But here’s the truth: not all Websites are created equal. If you want a site that truly supports your business goals, stands out from the crowd, and grows with you, Custom Website Design Services are the way to go. At Self Serve Sites, we specialise Custom Website Design Services tailored to your unique brand, goals, and audience. In this blog, we explore what Custom Website Design Services really mean, why it’s worth investing in, and how these services help you succeed online.