Why Do All Businesses Use Email?
All Small Businesses use email. So do medium, large, and jumbo sized businesses. Businesses of every size and type use email because it’s one of the best ways available for communicating in the world of business.
There are a multitude of reasons as to why email is just so good, but today we’re going to stick to three of the biggest reasons email is indispensable.
Let’s look at our first reason.
Email is Everywhere
Email is ubiquitous. Everyone has one, absolutely everyone. Reaching people via email therefore becomes incredibly easy.
Need to market your business to someone new? Email offers you a near limitless supply of leads to market to.
Need to contact or be contacted by your Customers, or employees, or suppliers, or anyone else? Email can do it all.
No matter who you need to get in touch with, email is almost guaranteed to offer an easy way to do that. This is especially wonderful considering the other benefits email has to offer you.
Instant But Not Urgent
Email communication is virtually instantaneous. You type up your missive, enter the address or addresses it’s going to, hit send, and generally they receive it within the minute.
You can of course reach someone immediately with a phone call, but that requires them to respond immediately. The beauty of email is that while it arrives immediately, it also hangs around for as long as it needs to, waiting patiently for the recipient to respond.
This immediate contact without the need for an immediate response is especially useful if you work across time zones, if one or more parties are regularly uncontactable, or if you just deal with extremely busy people.
It’s also a fact that less and less people like making phone calls now, with surveys showing those under the age of 37 overwhelmingly prefer to use text based communication rather than make phone calls.
The people want their emails, give them their emails.
Accountability Made Easy
The trickiest part about doing your business communication verbally is that after the conversation ends, you’re reliant on people’s memories and accurate notes for a record of what was discussed.
As anyone who’s ever forgotten a meeting can tell you, memories are extremely fallible, and not everyone takes great notes. There’s also the problem that some people will just lie to you if they can get away with it, which is much easier without a written record.
Conveniently, email comes with its own built in written record. Everything that is discussed in emails is in writing, and therefore immutable. There can be no accidental misremembering or deliberate obfuscations when you can consult the email in question at any time.
With a little bit of work you can build yourself a filing system right there in your inbox, making referencing of these records quick and easy. You’ll hopefully never need it as a legal resource, but there’s always the chance, and it’s better to be prepared.
Email is a fantastically useful tool for all manner of communication, and it’s no wonder it’s seen almost universal adoption by businesses everywhere. It’s not the flashiest, but it will most certainly get the job done.
