Why Is the 'About Us' Section of Your Website so Important?

In the age of the internet, it’s a sure thing that most Small Businesses have a Website that is often the first interaction that potential Customers have with the brand.

While your Website should focus on showcasing your products or services, don't underestimate the significance of the 'About Us' section. This seemingly small part of your Website can make a big difference in how your Customers view and interact with your Business.

Build Trust and Credibility

You cannot underestimate the role of trust in being successful in the online marketplace. When Customers visit your Website, they want assurance that you are a legitimate and reliable business before they give you their hard earned money. 

This is where your Website’s ‘About Us’ section comes in. Providing details about your Business’s history, mission, and values helps establish your credibility. It shows you're not a fly-by-night operation, but a committed business with a track record of providing quality products and services that Customers can rely on.

Humanise Your Brand 

If there is one truth in the world of business, it’s that people like doing business with other people, not faceless entities that make them feel as if they are living in a dystopian future.

The 'About Us' page of your Website provides a human face to your business. It introduces your team and shares their stories, providing a level of humanisation that fosters a sense of trust and connection with your Customers. It tells them that your business is not just here to sell them something, but is also passionate about providing quality products and services to help people.

Tell Your Unique Story

No matter the size or industry, every business has a unique story to tell. Whether you started in your garage, overcame years of obstacles, or have a compelling reason for doing what you do, your 'About Us' page is the place to share it. 

A compelling narrative will captivate visitors and make them more emotionally invested in your brand, ensuring that they will remember and engage with you and purchase your products and services.

Explain Your Mission and Values

Modern consumers often align themselves with brands that share their values and will often research online to ensure that they are supporting a business that they deem to be ethical. 

Your 'About Us' section is an excellent platform to articulate your company's mission and values. When people resonate with what you stand for, they're more likely to become loyal Customers and recommend your business to others.