Why You Need Professional Email Hosting
There are a million and one ways to communicate these days, but emails remain one of the most popular, especially for businesses. Every business needs emails if they plan on doing any online communicating, whether internally or externally.
This in turn leads to a need for a reliable email hosting solution, which is what we’re going to talk about today. If you’re serious about growing your business, a free gmail account just won’t do.
You Get A Custom Domain Name
Strike one against the free hosting offered by somewhere like Gmail, is the domain name attached to it. YourBusinessSales@gmail.com will always remind everyone that you don’t really own your email, the address belongs to Google.
We also know that anyone can make one of these free accounts, which harms the credibility of your brand. Sales@YourBusiness.com.au, however, presents you as an authority, someone who can be trusted and believed.
The trust of your Customers is one of the most valuable assets your business has.
More Flexible Storage Options
Most free email hosting options come with a decent amount of storage space, enough for a personal or Small Business email account. But as your business grows, you’re going to need more space.
Services like Gmail do offer the option to upgrade your storage, but only at a few set tiers, and all of them require a paid subscription. Worst of all, you’ll need to repeat the process for each additional email account you want to upgrade, a practice that will quickly lead to ballooning costs.
Paying for professional email hosting may cost more up front, but it will save you money in the long run. Professional hosting will also give you access to much
more flexible upgrade options, and quite likely a better initial storage limit too.
The Security Is Better
Here’s a very important reason to pay for professional hosting for your emails, the increased security. The free email hosting providers like Google are paid for by forcing you to put up with ads in your inbox and by cutting corners on anything they can. One of those cut corners is security.
Lax security measures can threaten to leak your sensitive data, like usernames, passwords, and business secrets. Your professional hosting provider on the other hand, will offer you industry level encryption on their servers. This ensures that no matter where you log into your email from, any data you send or receive remains securely encrypted.
A good email hosting provider will also offer you an advanced antivirus system and spam protection, both of which are important for protecting your business from scammers, ransomware, and other digital threats.
You Get Better Service And Reliability
When you hire a professional hosting provider, you’re not just paying for more storage and better security, you’re also paying for better service. Customer service for Sites like Gmail are largely automated and incredibly unreliable. You’re pretty much guaranteed to be waiting for hours at least, usually more, before you hear back about your issue.
When the communications system that your business depends on to function is down, getting it back up and running becomes your number one priority, and you want a host who will treat it with the same urgency. Be sure to thoroughly investigate the support options offered by your email hosting provider, they’ll be vital if anything ever goes wrong.
Your business emails are a critical part of your infrastructure, and they need to be up to the task of supporting your growth. Investigate your options and make sure you get the solution that’s going to be right for you.
