5 Pages Your Website Needs in 2024

In the increasing digital era of 2024, there's no escaping the necessity of a Website for Small Businesses. A robust online presence is now the way that many businesses connect and engage with their Customers.

But a Website is only as effective as the pages that you include. Some pages are essential, while others are optional but beneficial. So, how do you know which are the most important? That’s why we’re here. Let's explore the five must-have pages for your Website in 2024.

1. Homepage:

It’s your digital storefront, right from the start the homepage sets the tone for the visitor's journey. It's akin to your front yard or your entrance to your house, essential for first impressions.

To achieve the ideal first impression use captivating visuals, a succinct business description, and a teaser about your offerings to entice visitors into exploring further.

Remember, the goal on your homepage is to intrigue and encourage potential Customers to explore your Website’s other pages, boosting your business’s conversion rates and expanding its Customer base.

2. About Page:

The ‘About’ page is where your business can really connect to your Customers, through sharing your backstory, core values, and what distinguishes your brand from competitors.

Not only should you emphasise your experience and expertise, but you should also humanise your brand by highlighting including team member bios and office visuals. Customers are far more likely to trust your brand if they can actually see the people behind it and the environment that they are working in.

3. Contact Page:

While a Website’s ‘Contact’ page is often simple and straightforward, this does not make it any less crucial.

This page provides essential information on how your Customers can reach you, making it one of the most important Web pages that your Website will ever have.

Make sure that you include phone numbers, email addresses, business hours, and Social Media links so your Customers have multiple options to contact you by.

If your business has a physical location, embed a Google Map into the page to provide your Customers with easy navigation.

Simplifying Customer accessibility to your business minimises the amount of effort they have to give to purchase from you, reducing abandonment rates and creating more loyal Customers for your business.

4. Terms and Conditions Page:

While not the most glamorous or interesting page, your Website’s ‘Terms and Conditions’ page cannot be overlooked, especially if you are running an Ecommerce business.

It's the legal contract outlining the rules of business between you and Customers. Although text-heavy, it's a protective shield for your business, safeguarding profits and ensuring transparency in business dealings.

Sometimes boring and practical is needed to ensure that your bright and excited pages can shine!

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