How to Sell what You Offer with a Products and Services Page
How to Write a Product Description That Sells
The most important thing that keeps your business going (apart from you of course) is all the amazing things you offer - your products and services. You want to make sure that you show them off in the best way possible so your Customers can see them for how amazing they are.
The best way to do this online is a ‘Products’ and/or ‘Services’ page for your
Website. But simply just listing what you offer isn’t enough. You really need to sell your products! How do you do this? Keep reading to uncover our product page optimisation and product page SEO tips and find out!
Clear and Detailed Descriptions
There’s no point in showing off your products and services if your Customers can’t even understand what they are, you’re never going to make any sales if that’s the case.
Provide comprehensive descriptions of each product and service offered. How do you accomplish this? Highlight their features, functionalities, and benefits to the Customers.
Don’t over complicate things with big words and overly long descriptions. Use clear and concise language that is easy to understand but also engages your Customers and entices them to explore further.
High-Quality Visuals
You know that what you offer is amazing but your Customers don’t. They need to see your products for themselves. Obviously they can’t see them physically on your Website, but luckily photos and videos can show them off for you.
Make sure the images and videos of your products are high-resolution and showcase them from various angles. Why do this? These visual elements are representing your products, meaning that if they are of poor quality then your Customers are going to think your products are poor quality, and we certainly can’t have that.
It also
helps in informing them of exactly what they’re getting. Better quality photos and various angles are able to show off every inch of a product, meaning that your Customers are going to have no unhappy surprises once their purchase arrives.
Customer Testimonials and Reviews
Customers are extremely careful with how they spend their money, after all they’ve worked hard for it and they’re not just going to throw it away on any old product.
To convince your potential Customers that your products are worth spending their hard earned money on you need someone to tell them so. It’s all well and good for you to tell them this, but
they need to hear it from someone who has actually purchased them - your current Customers.
Showcase positive Customer
reviews and ratings underneath each of your products. Positive
testimonials from satisfied Customers serves as social proof,
instilling confidence and trust in potential buyers that your products are as good as you say they are.
Call-to-Action (CTA)
As amazing as what you offer is, sometimes your Customers need a little extra push if they want to experience them for themselves.
In order to give them the nudge they need, strategically place compelling
CTAs such as 'Buy Now,' 'Learn More,' or 'Contact Us' buttons across the page.
This
encourages users to take the next step, whether that be making a purchase, requesting a quote, or contacting your team. CTAs help convert them into a Customer so they can experience how incredible your products and services really are.
Updates and Modifications
Reserve the right to update, modify, or change the terms as needed. Specify how users will be notified about changes and the effective date of any updates.
This is a small detail, but one that is critically important.
It protects your business and allows you to change your processes based on you and your Customers’ changing needs.
Being upfront about these details will
prevent any Customer dissatisfaction when the time comes to make changes.
While often overlooked, a well-crafted ‘Terms and Conditions’ page is crucial for Small Businesses, providing legal protection, setting expectations, and establishing trust with Customers.
With a well thought out and easy-to-understand ‘Terms and Conditions’ page, you can focus on what really matters, expanding your Customer base and growing your business.
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